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December 19th, 2009

Comments Off on Basics of Search Engine Optimization

Basics of Search Engine Optimization

Search Engine Optimization or SEO is in part the optimisation of your website for the search engines so that they can easily gather information about the website and it achieve rank accordingly. Major search engine like Google give ranking to the websites on the basis of many factors that are deemed to have the most authority on the given topic/keyword paying limited attention to what is actually written on your web page itself than what most people think.

The most important factors that can assure top rankings of the website are good quality & relevant content, various essential on-page factors and quality backlinks from the relevant and
authority websites. Search engines crawlers like to read site pages with new and updated content. The site updated with new content regularly most likely to attract the search engine bots and increase the chances of top rankings. Quality backlinks play vital role in increasing the popularity of the site on internet. The basic evaluation of the website is equally important to make it search engine friendly by removing errors and crawling issues.

If the website is optimized well by following all the basic on-page and off-page optimization process, the website will surely achieve top organic rankings on search engines that ensures quality traffic and better ROI.

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